Should we Expect Perfection Every Time?

Posted: July 14, 2010 in Opinions, Technology
Tags: , , , , , , , ,

Cards on the table: I do not have an iPhone of any description; I acknowledge Apple have a remarkable marketing ability; I consider Apple products are over priced (then again if we are foolish to pay those amounts); I believe that, like Toyota and the recent issue with the accelerator pedal, Apple are a becoming a victim of their own success. Has this inherent success fuelled societies desire to complain? Is this desire to complain fuelled by the sometimes immoral financial rewards? Are consumer expectations rising in line with the cost of goods and services? Or is what we are seeing issues rooted far deeper in the industries?

Society over the years has developed the act of moaning and complaining to a fine art. The question of whether the right of complaint is equal across the whole of society is open to debate, but we all do it, to a greater or lesser degree.

When a search of the internet for “known mobile phone faults”, the result is an abundance of issues, noted against virtually every mobile phone manufacturer. Some faults are minor and some more serious, the Apple issue not particularly in a league of its own. What I noted was that none of the issues associated with other mobile phone companies were given the same press or air time as this one. Begging the question is this current situation Apple find themselves in home-grown? In fact one could argue similarity between “antennagate” (  and Toyota’ accelerator issue: in as much that if one looked hard enough (or not by using the internet) faults occurring in vehicles of all makes and models requiring recall could be found; Toyota is a highly successful company. An interesting point is the comparison between how Toyota managed the Public Relations (PR) side of situation to that of Apple. Whether the lawsuit against Apple and AT&T by consumers has been brought ( believing they have not received value for money; or for the way Apple has conducted themselves (; or law firms after a quick killing at another’s (if not extremely affluent other) expense, we will have to wait and see. But I do find my self agreeing with the suggestion, through empirical evidence, that “all mobile phones suffer with this problem to a greater or lesser degree…”

The stimulus for this article is not so much the complaints per se against Apple and AT&T: as the issue is resolved by one of three ways. By virtue of the information in the public domain make an informed decision;

  1. just don’t buy one
  2. buy one, don’t complain, and wait for a fix
  3. or buy a phone and invest in some duct tape, or a protective case, whilst waiting for the Apple fix.

It is more the point that the Apple and Toyota situations will never go away in a competitive world, society has to accept that nothing natural or man-made will be perfect every time; it is these little flaws that make us love them or hate them.


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